Approximately 86% of the information we receive every day is of no interest. Advertima wants to change this with the help of artificial intelligence.

Advertima wants to create an AI that understands people in their surroundings and delivers the perfect personalised experience to attract their attention, impart valuable information and make them happy.
In this days and age, people are used to dealing with the flood of irrelevant information they encounter every waking minute. To reach them , they need to be approached proactively with consistent and personalised interactions in the real world. If this is achieved, annoying advertisements can be replaced with positive experiences. In early 2016, Advertima set out to achieve exactly that. Using the newest advances in computer vision and deep learning, the mission is to enable any device to read its surroundings. In a matter of milliseconds, features such as age, gender, stance and eye contact are analysed and the perfect reaction chosen. This reaction can be a personalised clip on a screen, the right music and light settings to create a specific mood, or complex interactions with interactive apps.
The fast growing team of 40 international experts from 25 different countries work together in the main office in St. Gallen and the satellite office in Berlin. Forthcoming projects include anonymised recognition and retargeting of people, and the AI-supported automation of experience creation based on emotional responses – all with the goal of closing the last real-world gap in the customer journey.